The COVID-19 pandemic has driven home the vital role public transit plays in our communities, bringing healthcare professionals to the frontlines, delivering groceries and medicine to at-risk populations, and connecting essential workers to their...
5 Takeaways from APTA's Marketing & Communication Workshop
Recently, a few members from TransLoc’s marketing team hopped on a plane to head to New Orleans for the 2019 APTA Marketing & Communications Workshop. This intensive and interactive workshop, focused on public transportation marketing as a whole,...
Innovation vs. Courage
It’s that time of the year again when the headlines hitting the news are full of hyperbole and dubious practicality generated from the annual paean to the newest technology, the Consumer Electronics Show in Las Vegas. The transportation industry...
What Are We Valuing?
The Triangle region of North Carolina where I live recently learned that we struck out on two coveted high-tech campuses: a huge Apple campus (Austin was the eventual winner) and Amazon’s 2nd headquarters (HQ2) that went to NYC and Northern...
2019 Transit Predictions
There is no exact science to predicting the future of any industry, but the transit trajectory seems to be particularly mystifying and exciting. While the surge of change we’ve seen in 2018 will undoubtedly grow in 2019, we’re using the knowledge...
Transit a Big Winner in Midterm Elections
In last week’s midterm elections, voters enthusiastically supported transportation issues. According to the American Public Transportation Association (APTA), “Voters passed 17 of 20 transportation-related ballot measures—an approval rate of 85...
From Deployed to Employed: Military Veterans Bring Value to TransLoc's Company Culture
Jamie Howard is not only TransLoc’s Director of Engineering, he is a passionate advocate for assimilating military veterans into the civilian workforce. Howard served with both the US Army Infantry in the 101st Airborne Division and the North...
The 10 do’s and don’ts of writing a microtransit RFP
Microtransit, as a transportation mode, is a fairly new concept, which means agencies frequently encounter barriers to implementation: an unfamiliar service approach, difficulty identifying and conveying need, missing data, or lacking...